BigMortgageLeads.com   Generates 250,000th Online Mortgage   Inquiry 
            Company focuses   on generating high-quality leads for lenders and brokers across the   country 
            HERMOSA   BEACH, CA – April 18, 2006 – Mortgage lead provider   BigMortgageLeads.com announced today that the company had generated its   250,000th online mortgage inquiry.  The lead, from a homeowner   seeking a $194,000.00 refinance loan in Florida was generated at 10:34 AM ET at the   company’s consumer web portal, NetMoneyWizard.com.  
            “We pride ourselves on generating   leads in-house,” said the company’s Founder and President, Timothy Edwards, “A   lead provider is only as good as the quality of their data and we believe that   we have the best quality leads in the business.” 
            When a mortgage shopper enters their   loan request into one of the company’s web portals, the data is instantly sorted   and matched with lenders who are best suited to assist the borrower.  Each lead   is sent to up to four lenders in real-time, who in turn contact the lead and   attempt to close the loan.     
            According to Edwards, the average   closing percentage for lenders in the BigMortgageLeads.com network is 4-6%.    “So, if you buy 100 leads, you should expect to see about 4-6 loans,” says   Edwards.  “At $30 - $35 per lead, a broker is looking at a very healthy return   on investment if they achieve even average   results.” 
            Since it’s inception in 2002,   BigMortgageLeads.com has worked with nearly 500 banks and brokers from across   the country.  In 2005, the company partnered with Ellie Mae Inc., the   award-winning provider of innovative software and services for the mortgage   industry to build Ellie Mae’s Encompass Lead Center, an easy-to-use solution for   delivering real-time leads to mortgage professionals right into the Encompass   Contact Manager.   
            About   BigMortgageLeads.com 
  Founded in 2002, BigMortgageLeads.com delivers   thousands of fresh leads each month to mortgage lenders across the country.   Leads are generated via a network of websites, including NetMoneyWizard.com and   SearchLoansUSA.com.  BigMortgageLeads.com is a registered dba of The Wisdom   Companies, LLC. 
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