Trigger Leads In Action

It's ironic that last week's blog post had to do with trigger leads. Check out the note below for a first hand account on how trigger leads can interfere with a buyer being able to close a lead. This is an email we received on Tuesday from one of our clients.

"I got in touch with the lead that was sent to us yesterday right when the lead was sent. I got in touch with him before any other lenders and got an app from him and pulled credit. He said that now he is getting a call every 10-15 minutes from people saying that the credit company is telling them he is looking into refinancing and that he had his credit pulled. Do you know what is going on with that?"

I'm sure many lead buyers have had similar experiences. My question is; what can lead buyers do to combat trigger leads? Is there anything you can do as a lead buyer to insure that you do not get pushed out of the way by trigger lead buyers once you pull credit on a lead? Any feedback would be much appreciated.

Now get out there and close more loans!