You Get What You Pay For

I hear it everyday when speaking to potential clients – “I was just quoted the same program for half the price.” Many new customers make the common mistake to purchase online leads solely based upon pricing. If you consider many of them are purchasing leads with their own money, it’s hard to blame them for making this mistake. Are you really getting the same program for half the price? Remember, YOU GET WHAT YOU PAY FOR!

There are a number of great lead providers to choose from, but for every one real provider there are 10 providers that are selling you a bunch of junk. To insure you are not buying swampland in Florida, use these tips to find a reliable lead source.

Questions to ask:

• How do you generate your leads?
  You need to make sure the lead provider is using a legitimate source to generate their leads – CAN SPAM compliant email marketing, keyword search, organic search marketing are a few reliable sources. Stay away from companies that are using co-registration and offers with incentives. Some examples are: rates and programs that don’t exist / free product if you complete their form.
  
• Do you generate your own leads?
  Ask the lead provider where they are sending their customers to enter their information. If they won’t tell you or if it does not exist it is usually means they are not generating their own leads.
  
• Are your leads delivered in real time?
  Make sure you are getting a real time lead.
  
• How do you verify your leads?
  Do they use a program to insure the number is accurate; the Zip code matches the state, etc. Do they call verify any of the leads to monitor the quality of their leads.

Additional Tips:

Check their traffic: Check their consumer website on http://www.alexa.com/ to see if they are sending a lot of traffic there. If you see a lot of traffic at their site it is a good sign they are generating their own leads.

Ask for references: Ask for three references to call that they are currently working with.

Don’t base your decision upon price and do your homework. Remember- YOU GET WHAT YOU PAY FOR!

Now get out there and close more loans!