Everybody's Working for The Weekend (But you need to be working ON the weekend if you want to be successful)

I was cruising around the web last night when I saw this story and video on leadcritic regarding working leads on the weekends. I just wanted to back up that post with some facts from BigMortgageLeads.

Here are some enlightening stats. (Please note that these are states for non-purchase leads, 100k loan amounts and above).

• Average # of Sales per lead (Mon-Fri) = 2.94 lenders
• Average # of Sales per lead (Sat - Sun) = 1.74 lenders

Digging in to the numbers you can see that the same leads that we sell to 3 lenders during the week are sold to less than 2 lenders on the weekend.

If you're getting leads on the weekend you are facing a lot less competition. Couple this with the fact that most borrowers have more time on the weekends to speak with you and easier access to documents like tax returns and bank statements than they do during the week (when they're at work) and you can see why we've found that our clients who buy leads on the weekend have a much greater success rate than those that don't. The clients we have convinced to go this route have all reported a better contact ratio and greater success getting a hold of consumers on weekends. After five years of selling leads, we know that our most persistent clients - the ones who try reaching customers at different times including the weekends - close the most loans!

Special thanks to LoanBright for bringing up the topic. Am I sensing a possible "Battle of 'The Viral Videos'" brewing between lead providers? If someone can find me a gorilla suit and a hot tub I think we can put LoanBright to shame ...

Now get out there and close more loans!